Team & Culture
Meet Matt Goebel: Woven’s CEO & Founder
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In scaling multi-location businesses, operational consistency and scalability are essential for success. As franchise systems grow, they face unique challenges in maintaining efficiency and delivering quality service across locations. Woven is tailored to specifically solve these challenges.
Our Founder & CEO Matt Goebel had quite a journey before launching Woven, from software consulting to franchising to entrepreneurship. He understands better than anyone just how important a platform like Woven is for multi-location operators.
Matt’s story begins with a passion for programming at just nine years old, which later blossomed into a 15-year career in software consulting. His focus? Franchises. Over the years, Matt developed several software solutions for franchise clients, gaining deep insights into the pain points that multi-location operators face.
However, consulting alone wasn’t enough. “I realized that many of the problems I was solving were recurring across different clients. That’s when I knew there was a need for a more comprehensive solution,” says Goebel. And thus, Woven was born—a platform designed to centralize and simplify the complex operations of multi-location businesses.
A Unique Perspective: From Franchisee to Tech Founder
In 2016, Matt and his wife became multi-location franchisees for Massage Heights, opening three locations. This hands-on experience gave Matt an intimate understanding of the challenges franchisees face, from managing day-to-day operations to scaling while maintaining quality control.
“I got to experience firsthand the pain points that franchisees deal with—especially as you scale from one or two locations to five or more,” says Goebel. This unique blend of technical and operational experience has been instrumental in shaping Woven’s offerings, ensuring the platform meets the real-world needs of franchise owners.
The Problem with Scaling
One of the major issues Matt noticed, both as a consultant and franchisee, is the difficulty of scaling cobbled-together systems. For smaller operations with fewer than 10 locations, there’s often an intense focus on reducing minor costs, which can result in missing out on larger opportunities. For larger operations—those with 50 or more locations—these disparate solutions become impossible to scale.
“Woven was built to solve this exact problem,” explains Goebel. “We provide centralized operational tools that allow multi-location businesses to maintain consistency and accountability as they grow. This is especially crucial for franchise systems that need to ensure uniformity across all locations.”
Why Woven Stands Out
Woven’s differentiation lies in its deep understanding of the franchise industry and its focus on addressing common operational needs across multi-location businesses, regardless of industry. Whether it’s communication, task management, or employee scheduling, Woven offers scalable solutions that can grow alongside a business.
“We don’t try to offer everything upfront,” Matt shares. “We focus on solving a specific pain point first. As trust builds, we expand the services we provide, ensuring our customers get exactly what they need to succeed.”
Another key differentiator? Woven’s customer support. Unlike typical SaaS companies that offer generic or minimal support, Woven prides itself on providing hands-on, personalized service. This commitment to customer success has resulted in a 99.9%+ customer retention rate, a testament to the platform’s ability to deliver real results.
What’s Next for Woven?
With a recent capital raise fueled by existing customers, Woven’s future looks bright. “The fact that our customers are willing to invest in us shows just how strong our relationships are,” says Matt. While the platform itself won’t see major changes anytime soon, the focus will shift toward increasing market share and industry impact.
“Our goal is to become the go-to solution for multi-location operators across industries. We’re looking at expanding our reach through targeted marketing efforts and making sure the broader franchise community knows about the value we offer.”
Bringing it All Together
The name Woven itself reflects the company’s mission—to bring together the fragmented elements of franchise operations into a cohesive, scalable system. With its industry expertise, customer-focused approach, and strong customer support, Woven is uniquely positioned to help multi-location businesses thrive.
Ready to take your franchise operations to the next level? Learn more about how Woven can streamline your processes and help you scale with confidence by diving deeper into our platform.
In scaling multi-location businesses, operational consistency and scalability are essential for success. As franchise systems grow, they face unique challenges in maintaining efficiency and delivering quality service across locations. Woven is tailored to specifically solve these challenges.
Our Founder & CEO Matt Goebel had quite a journey before launching Woven, from software consulting to franchising to entrepreneurship. He understands better than anyone just how important a platform like Woven is for multi-location operators.
Matt’s story begins with a passion for programming at just nine years old, which later blossomed into a 15-year career in software consulting. His focus? Franchises. Over the years, Matt developed several software solutions for franchise clients, gaining deep insights into the pain points that multi-location operators face.
However, consulting alone wasn’t enough. “I realized that many of the problems I was solving were recurring across different clients. That’s when I knew there was a need for a more comprehensive solution,” says Goebel. And thus, Woven was born—a platform designed to centralize and simplify the complex operations of multi-location businesses.
A Unique Perspective: From Franchisee to Tech Founder
In 2016, Matt and his wife became multi-location franchisees for Massage Heights, opening three locations. This hands-on experience gave Matt an intimate understanding of the challenges franchisees face, from managing day-to-day operations to scaling while maintaining quality control.
“I got to experience firsthand the pain points that franchisees deal with—especially as you scale from one or two locations to five or more,” says Goebel. This unique blend of technical and operational experience has been instrumental in shaping Woven’s offerings, ensuring the platform meets the real-world needs of franchise owners.
The Problem with Scaling
One of the major issues Matt noticed, both as a consultant and franchisee, is the difficulty of scaling cobbled-together systems. For smaller operations with fewer than 10 locations, there’s often an intense focus on reducing minor costs, which can result in missing out on larger opportunities. For larger operations—those with 50 or more locations—these disparate solutions become impossible to scale.
“Woven was built to solve this exact problem,” explains Goebel. “We provide centralized operational tools that allow multi-location businesses to maintain consistency and accountability as they grow. This is especially crucial for franchise systems that need to ensure uniformity across all locations.”
Why Woven Stands Out
Woven’s differentiation lies in its deep understanding of the franchise industry and its focus on addressing common operational needs across multi-location businesses, regardless of industry. Whether it’s communication, task management, or employee scheduling, Woven offers scalable solutions that can grow alongside a business.
“We don’t try to offer everything upfront,” Matt shares. “We focus on solving a specific pain point first. As trust builds, we expand the services we provide, ensuring our customers get exactly what they need to succeed.”
Another key differentiator? Woven’s customer support. Unlike typical SaaS companies that offer generic or minimal support, Woven prides itself on providing hands-on, personalized service. This commitment to customer success has resulted in a 99.9%+ customer retention rate, a testament to the platform’s ability to deliver real results.
What’s Next for Woven?
With a recent capital raise fueled by existing customers, Woven’s future looks bright. “The fact that our customers are willing to invest in us shows just how strong our relationships are,” says Matt. While the platform itself won’t see major changes anytime soon, the focus will shift toward increasing market share and industry impact.
“Our goal is to become the go-to solution for multi-location operators across industries. We’re looking at expanding our reach through targeted marketing efforts and making sure the broader franchise community knows about the value we offer.”
Bringing it All Together
The name Woven itself reflects the company’s mission—to bring together the fragmented elements of franchise operations into a cohesive, scalable system. With its industry expertise, customer-focused approach, and strong customer support, Woven is uniquely positioned to help multi-location businesses thrive.
Ready to take your franchise operations to the next level? Learn more about how Woven can streamline your processes and help you scale with confidence by diving deeper into our platform.
In scaling multi-location businesses, operational consistency and scalability are essential for success. As franchise systems grow, they face unique challenges in maintaining efficiency and delivering quality service across locations. Woven is tailored to specifically solve these challenges.
Our Founder & CEO Matt Goebel had quite a journey before launching Woven, from software consulting to franchising to entrepreneurship. He understands better than anyone just how important a platform like Woven is for multi-location operators.
Matt’s story begins with a passion for programming at just nine years old, which later blossomed into a 15-year career in software consulting. His focus? Franchises. Over the years, Matt developed several software solutions for franchise clients, gaining deep insights into the pain points that multi-location operators face.
However, consulting alone wasn’t enough. “I realized that many of the problems I was solving were recurring across different clients. That’s when I knew there was a need for a more comprehensive solution,” says Goebel. And thus, Woven was born—a platform designed to centralize and simplify the complex operations of multi-location businesses.
A Unique Perspective: From Franchisee to Tech Founder
In 2016, Matt and his wife became multi-location franchisees for Massage Heights, opening three locations. This hands-on experience gave Matt an intimate understanding of the challenges franchisees face, from managing day-to-day operations to scaling while maintaining quality control.
“I got to experience firsthand the pain points that franchisees deal with—especially as you scale from one or two locations to five or more,” says Goebel. This unique blend of technical and operational experience has been instrumental in shaping Woven’s offerings, ensuring the platform meets the real-world needs of franchise owners.
The Problem with Scaling
One of the major issues Matt noticed, both as a consultant and franchisee, is the difficulty of scaling cobbled-together systems. For smaller operations with fewer than 10 locations, there’s often an intense focus on reducing minor costs, which can result in missing out on larger opportunities. For larger operations—those with 50 or more locations—these disparate solutions become impossible to scale.
“Woven was built to solve this exact problem,” explains Goebel. “We provide centralized operational tools that allow multi-location businesses to maintain consistency and accountability as they grow. This is especially crucial for franchise systems that need to ensure uniformity across all locations.”
Why Woven Stands Out
Woven’s differentiation lies in its deep understanding of the franchise industry and its focus on addressing common operational needs across multi-location businesses, regardless of industry. Whether it’s communication, task management, or employee scheduling, Woven offers scalable solutions that can grow alongside a business.
“We don’t try to offer everything upfront,” Matt shares. “We focus on solving a specific pain point first. As trust builds, we expand the services we provide, ensuring our customers get exactly what they need to succeed.”
Another key differentiator? Woven’s customer support. Unlike typical SaaS companies that offer generic or minimal support, Woven prides itself on providing hands-on, personalized service. This commitment to customer success has resulted in a 99.9%+ customer retention rate, a testament to the platform’s ability to deliver real results.
What’s Next for Woven?
With a recent capital raise fueled by existing customers, Woven’s future looks bright. “The fact that our customers are willing to invest in us shows just how strong our relationships are,” says Matt. While the platform itself won’t see major changes anytime soon, the focus will shift toward increasing market share and industry impact.
“Our goal is to become the go-to solution for multi-location operators across industries. We’re looking at expanding our reach through targeted marketing efforts and making sure the broader franchise community knows about the value we offer.”
Bringing it All Together
The name Woven itself reflects the company’s mission—to bring together the fragmented elements of franchise operations into a cohesive, scalable system. With its industry expertise, customer-focused approach, and strong customer support, Woven is uniquely positioned to help multi-location businesses thrive.
Ready to take your franchise operations to the next level? Learn more about how Woven can streamline your processes and help you scale with confidence by diving deeper into our platform.
In scaling multi-location businesses, operational consistency and scalability are essential for success. As franchise systems grow, they face unique challenges in maintaining efficiency and delivering quality service across locations. Woven is tailored to specifically solve these challenges.
Our Founder & CEO Matt Goebel had quite a journey before launching Woven, from software consulting to franchising to entrepreneurship. He understands better than anyone just how important a platform like Woven is for multi-location operators.
Matt’s story begins with a passion for programming at just nine years old, which later blossomed into a 15-year career in software consulting. His focus? Franchises. Over the years, Matt developed several software solutions for franchise clients, gaining deep insights into the pain points that multi-location operators face.
However, consulting alone wasn’t enough. “I realized that many of the problems I was solving were recurring across different clients. That’s when I knew there was a need for a more comprehensive solution,” says Goebel. And thus, Woven was born—a platform designed to centralize and simplify the complex operations of multi-location businesses.
A Unique Perspective: From Franchisee to Tech Founder
In 2016, Matt and his wife became multi-location franchisees for Massage Heights, opening three locations. This hands-on experience gave Matt an intimate understanding of the challenges franchisees face, from managing day-to-day operations to scaling while maintaining quality control.
“I got to experience firsthand the pain points that franchisees deal with—especially as you scale from one or two locations to five or more,” says Goebel. This unique blend of technical and operational experience has been instrumental in shaping Woven’s offerings, ensuring the platform meets the real-world needs of franchise owners.
The Problem with Scaling
One of the major issues Matt noticed, both as a consultant and franchisee, is the difficulty of scaling cobbled-together systems. For smaller operations with fewer than 10 locations, there’s often an intense focus on reducing minor costs, which can result in missing out on larger opportunities. For larger operations—those with 50 or more locations—these disparate solutions become impossible to scale.
“Woven was built to solve this exact problem,” explains Goebel. “We provide centralized operational tools that allow multi-location businesses to maintain consistency and accountability as they grow. This is especially crucial for franchise systems that need to ensure uniformity across all locations.”
Why Woven Stands Out
Woven’s differentiation lies in its deep understanding of the franchise industry and its focus on addressing common operational needs across multi-location businesses, regardless of industry. Whether it’s communication, task management, or employee scheduling, Woven offers scalable solutions that can grow alongside a business.
“We don’t try to offer everything upfront,” Matt shares. “We focus on solving a specific pain point first. As trust builds, we expand the services we provide, ensuring our customers get exactly what they need to succeed.”
Another key differentiator? Woven’s customer support. Unlike typical SaaS companies that offer generic or minimal support, Woven prides itself on providing hands-on, personalized service. This commitment to customer success has resulted in a 99.9%+ customer retention rate, a testament to the platform’s ability to deliver real results.
What’s Next for Woven?
With a recent capital raise fueled by existing customers, Woven’s future looks bright. “The fact that our customers are willing to invest in us shows just how strong our relationships are,” says Matt. While the platform itself won’t see major changes anytime soon, the focus will shift toward increasing market share and industry impact.
“Our goal is to become the go-to solution for multi-location operators across industries. We’re looking at expanding our reach through targeted marketing efforts and making sure the broader franchise community knows about the value we offer.”
Bringing it All Together
The name Woven itself reflects the company’s mission—to bring together the fragmented elements of franchise operations into a cohesive, scalable system. With its industry expertise, customer-focused approach, and strong customer support, Woven is uniquely positioned to help multi-location businesses thrive.
Ready to take your franchise operations to the next level? Learn more about how Woven can streamline your processes and help you scale with confidence by diving deeper into our platform.
Ready to Transform Your Operations?
Talk to our team about your current needs and biggest pain points, and we'll build a personalized demo customized for your organization.
Ready to Transform Your Operations?
Talk to our team about your current needs and biggest pain points, and we'll build a personalized demo customized for your organization.
Ready to Transform Your Operations?
Talk to our team about your current needs and biggest pain points, and we'll build a personalized demo customized for your organization.
Written By
The Woven Team
One platform driving consistency, accountability & productivity for multi-location success.
One platform driving consistency, accountability & productivity for multi-location success.
One platform driving consistency, accountability & productivity for multi-location success.
One platform driving consistency, accountability & productivity for multi-location success.