Gym & Fitness

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How Woven is Pumping Up Planet Fitness® Communication & Member Experience

How Woven Helped Glow Brands’ 40 Planet Fitness Clubs Streamline Communication, Stay On Top Of Equipment Maintenance, and Keep Internal Operations Aligned Without Adding Overhead

40

Locations

600

+

Employees

$283K

Saved Annually

A Unique Solution For a Unique Company

Running 40 high-traffic clubs means small breakdowns turn into real problems fast. Communication gaps, delayed maintenance, and inconsistent execution show up in the member experience.

Glow Brands used Woven’s enterprise management software to bring structure to day-to-day operations across its Planet Fitness locations. The result was clearer frontline communication, faster issue resolution, and over $280K in annual savings.

It [Woven] is a huge time saver. And, of course, time is money. Our employees are performing tasks that improve the club and member experience rather than managing paperwork.

– Jeremy Smith, Kueber Fitness Vice President of Operations

The Challenge: Running from Platform to Platform


The Strain of Managing 40 Locations Across Disconnected Systems

As the business grew, operations became harder to manage. Operational workflows were spread across multiple systems for basic functions:

  • Policies lived in one place

  • Communication happened over email or word of mouth

  • Maintenance issues were tracked in a separate tool

  • Audits required both spreadsheets and websites

In practice, this meant inconsistency across locations and missed opportunities to fix problems early, resulting in real operational friction:

  • Employees spent time switching between systems instead of focusing on members

  • Communication broke down as messages passed from managers to teams

  • Maintenance issues took longer to resolve

  • Leadership lacked a clear, real-time view of what was happening in clubs

“I can send messages to every single employee within Planet Fitness in the amount of time it takes me to upload the policy and click send. This is a big win for both managers and employees.” – Jeremy Smith.


The Solution: Elevating Club Performance through Strengthened Communication and Administration


One Platform to Run Daily Operations Across Every Location

Glow Brands implemented Woven to bring communication, task execution, and operational workflows into one place. Instead of adding another tool, they replaced the patchwork of systems their teams were juggling.

What changed:

Clear, direct communication across all locations
Messages and policy updates now go straight to every employee at once. No more relying on managers to pass information down the chain. This reduced delays and removed gaps in understanding.

Accountability for policies and procedures
Employees can access and acknowledge policies in the same place they work day to day. Leadership knows who has seen what, without chasing confirmations.

Faster maintenance and fewer disruptions
Frontline staff can submit issues quickly, with photos and context. Maintenance teams can respond faster, coordinate vendors, and keep issues from escalating during peak hours.

Consistent execution through audits and task management
Managers complete audits and checklists in one system. Leadership can see completion rates and spot patterns across locations, not just individual reports.

Real visibility for operators
Instead of waiting on reports, leaders can see what is happening across all 40 locations in real time and step in where needed.

Glow Brands is one of many Planet Fitness operators using Woven to bring consistency across locations.

Learn more about  how Woven supports Planet Fitness locations.


The Results: More Consistency, Less Overhead, and Time Back for the Team


Spring to the Future

With Woven in place, Glow Brands created a more controlled and consistent operating environment across all locations.

Operational improvements:

  • Eliminated the need for multiple systems by bringing communication, audits, maintenance, and policies into one place

  • Delivered messages and policy updates instantly to all 600+ employees, removing managers as the middleman

  • Used audits to identify recurring problems and drive faster, more consistent resolution across locations

  • Standardized policy management with clear visibility into who has received and acknowledged updates

  • Gave leadership a clear, real-time view of performance across all 40 locations

Time savings:

  • Managers saved 2 to 6 hours per week by reducing manual admin work

Financial impact:

  • $7,064 saved per location annually

  • $282,560 in total annual savings across all 40 clubs

On-the-ground impact:

  • Teams spent less time tracking down information and more time focused on members, cleanliness, and day-to-day operations.

  • Reduced maintenance response times, leading to cleaner, safer clubs and fewer unresolved issues

Woven’s gym management software helped Glow Brands run more efficiently at scale. Across 40 locations and 600+ employees, they improved consistency, resolved issues faster, and gave teams time back with one system built for multi-location operators.

For growing fitness operators, this is where the right gym management software makes the difference. As locations expand, keeping frontline teams aligned, facilities running smoothly, and operations consistent becomes harder to manage without a system built for how multi-location businesses actually run.

See how Woven supports gym and fitness operators.

Executive Overview

Company: Glow Brands, Planet Fitness Franchisee

Industry: Health and Fitness

Locations: 40

Employees: ~600

Type: Multi-location operator

Use Cases: Communication, knowledge management, policy management, executive reporting, location audits, work orders, and incident reporting.

Glow Brands operates 40 Planet Fitness clubs, focusing on delivering a consistent, welcoming member experience at scale. That requires clean facilities, well-trained teams, and tight coordination across every location.

“Woven allows club and company leaders to more quickly get a snapshot of what's happening within our clubs to make necessary adjustments. Problems can be immediately addressed, resulting in better service for our members.” – Jeremy Smith.

Executive Overview

Company: Glow Brands, Planet Fitness Franchisee

Industry: Health and Fitness

Locations: 40

Employees: ~600

Type: Multi-location operator

Use Cases: Communication, knowledge management, policy management, executive reporting, location audits, work orders, and incident reporting.

Glow Brands operates 40 Planet Fitness clubs, focusing on delivering a consistent, welcoming member experience at scale. That requires clean facilities, well-trained teams, and tight coordination across every location.

“Woven allows club and company leaders to more quickly get a snapshot of what's happening within our clubs to make necessary adjustments. Problems can be immediately addressed, resulting in better service for our members.” – Jeremy Smith.

Ready to Transform Your Operations?

Talk to our team about your current needs and biggest pain points, and we'll build a personalized demo customized for your organization.

Ready to Transform Your Operations?

Talk to our team about your current needs and biggest pain points, and we'll build a personalized demo customized for your organization.

Ready to Transform Your Operations?

Talk to our team about your current needs and biggest pain points, and we'll build a personalized demo customized for your organization.

One platform driving consistency, accountability & productivity for multi-location success.

Woven | 11350 N Meridian St # 400, Carmel, IN 46032

Copyright © 2025 Woven. All Rights Reserved

One platform driving consistency, accountability & productivity for multi-location success.

Woven | 11350 N Meridian St # 400, Carmel, IN 46032

Copyright © 2025 Woven. All Rights Reserved

One platform driving consistency, accountability & productivity for multi-location success.

Woven | 11350 N Meridian St # 400, Carmel, IN 46032

Copyright © 2025 Woven. All Rights Reserved